52TOYS

52TOYS, with the brand proposition of "Play For Fun," aims to spread joy and companionship worldwide through IP incubation, product development and service.

Since the establishment in 2015, 52TOYS has introduced six major product lines, including Blind Boxes, Mecha&Model Kits, Action Figures, QueSera series, Modern Ancients series and Merchandise. Our original designed IPs include Panda Roll, Sleep, NOOK, Lilith, Kimmy & Miki, among others. Additionally, we have established long-term collaborations with dozens of internationally renowned brands such as Tom and Jerry, Crayon Shinchan, Doraemon, and Lotso, Mickey and Friends, Toy Story from Disney franchises .

Besides, 52TOYS has launched the original Mecha IP–BEASTBOX, introducing over a hundred character designs. We are continuously building a multidimensional content ecosystem with novels, comics, and film and television works at its core, allowing BEASTBOX to create infinite possibilities and explore diverse enjoyment.